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Pura Vida Spirits Company and ETE Reman Form Alliance to Sponsor Two Trans Am Series Events in August

Brands to share title sponsorship of the races at Mid-Ohio Sports Car Course and Road America
Pura Vida Spirits Company and ETE Reman announced today the formation of a marketing alliance to share title sponsorship of two Trans Am Series events in August held at Mid-Ohio Sports Car Course in Lexington, Ohio and Road America in Elkhart Lake, Wisconsin.
The 45-lap TA2 race at Mid-Ohio Sports Car Course, now designated as the Pura Vida Tequila Muscle Car 100 Presented by ETE Reman Transmissions, will be held on Saturday, August 13, 2016 at 12:45 pm ET and televised on the CBS Sports Network on Saturday, September 17, 2016 at 10:30 am ET. Entries for the TA2 race at Mid-Ohio include 31 Chevrolet Camaros, Ford Mustangs and Dodge Challengers, competing for glory in the modern muscle car wars.
The green flag for the ETE Reman Transmissions Muscle Car 100 Presented by Pura Vida Tequila at Road America drops on Saturday, August 27, 2016 at 10:20 am CT. This race of the TA2 Class will be shown on the CBS Sports Network on Saturday, September 24, 2016 at 10:00 am ET. Thirty American muscle cars will vie for the win in Wisconsin.
Based in Houston, Texas, Pura Vida Spirits Company launched a new motorsports division in May, Pura Vida Tequila Racing, to sponsor two race cars in the Trans Am Series: Robinson Racing’s No. 74 Pura Vida Tequila / 74 Ranch Resort Chevrolet Camaro, driven by 2015 Trans Am TA2 Champion Gar Robinson, and the No. 72 Pura Vida Tequila / 74 Ranch Resort Chevrolet Camaro, piloted by endurance racing champion Shane Lewis. The race cars’ liveries also feature Billy F. Gibbons of ZZ Top, Sully Erna of Godsmack and alcohol savings app bevRAGE.
Headquartered in Milwaukee, Wisconsin, ETE Reman is the world’s largest transmission-focused remanufacturer of transmissions for domestic and import cars and trucks. ETE remanufactures transmissions for more than 16,000 vehicle applications, and supplies scores of local and regional service centers as well as national chains. ETE Reman’s Vice President of Manufacturing, Lawrence Loshak drives the Loshak/Stark Racing No. 5 Pennzoil Platinum / ETE Reman / BrakeOMeter / MOMO Motorsport Chevrolet Camaro, prepared by Mike Cope Racing Enterprises.
Both of the Trans Am races at Mid-Ohio and Road America run alongside the NASCAR Xfinity Series with an expected attendance of more than 100,000 at each event weekend. In 2016, Trans Am is celebrating its 50th anniversary season with 12 races at road courses across the U.S., plus two invitational races in the Chevrolet Detroit Belle Isle Grand Prix held in June.
About Pura Vida Spirits Company
Pura Vida is Spanish for “Pure Life,” an expression often used to celebrate the joy of life. It is a toast and tribute to those who live life to the fullest. Founded in 2011, Pura Vida Spirits Co. has created a fine line of elixirs all carefully hand crafted and imported from Mexico: four award-winning, super-premium tequila expressions crafted from 100% blue weber agave in the highlands of Jalisco; NARANJA, an authentic Mexican orange liqueur which was used to make the first margarita in 1941 at Hussong’s Cantina in Ensenada, Mexico; Sangrita and Bloody Mary Maria mixes which are handmade using El Guapo’s secret family recipes.
About ETE Reman
ETE Reman is the world’s largest transmission-focused provider of warrantied, better-than-new remanufactured automatic transmissions for domestic and import cars and trucks. With over 225,000 sq. ft. of manufacturing facilities, operations nationwide, and more than 450 employees, ETE is one of the fastest-growing companies in the automotive aftermarket. Family-owned and operated, ETE is a recognized industry leader in technology, innovation, and R&D, with extensive testing facilities as well as the ability to test its materials, lubricants, processes and people on the race track.
Contacts
Pura Vida Spirits Company
Office: 713-965-7120
Email: info@puravida.mx
www.puravidatequila.com
ETE Reman
Office: 800-934-9479
www.etereman.com

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